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BRITE Blog: authored by David Rogers, Bernd Schmitt, and Matthew Quint

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December 11, 2007

With no new shows, NBC gives refunds

Posted by David Rogers

The Hollywood writers strike has halted production of new TV episodes, so NBC has begun giving money back to advertisers who had paid in advance. Other networks may follow.

http://marketplace.publicradio.org/display/web/2007/12/11/writers_guild_nbc

So where should advertisers put their refunded dollars if traditional media is looking less than appealing? YouTube? Mobile? Gaming? Blogging? Online user communities?

We will have some enlightening case studies and a chance to ask questions on these very topics Feb 7 & 8 at BRITE '08.

Posted by David Rogers on December 11, 2007 at 11:42 PM in Marketing |

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